Music Marketing In Stealth Mode

marketing in stealth mode

Photo by josephdepalma

There’s a great way of making money from your music and merch that’s so underground that most likely neither you nor anyone you know has heard of it. Actually, it’s the underground of the underground.

The main reason so few musicians are doing it is, I think, that most don’t know anyone else doing it. Or it seems like too much work. Or they can’t believe they can actually make money from their music, or something.

It isn’t a lot of work, really. The selling bit runs on automation – once it’s all written up it runs on automatic pilot, and only needs to be updated when you bring out a new album, which surely isn’t all that often.

The other part of the equation is finding prospective buying fans from the internet, and directing them to your sales pages. This part is ongoing and you could call it “work”, but that depends on your definition of work. If you like talking about music and bands you like, instruments you play and all that sort of thing, it just might not feel like work. Especially if you only need to write 140 characters at a time. [Read more…]

Music Marketing Is Not Evil

A musician friend of mine recently wrote on his Facebook wall “if there is anything that’s cringeworthy… it’s self promo” and then went on to invite friends to Like his newly created Facebook musician page.

I don’t think he is alone. Probably quite a few of us kinda know there’s nothing wrong with promoting ourselves and our projects, but still somehow cringe at the idea.

As far as music marketing goes, it’s probably not surprising people feel like this, because the publicity efforts of some musicians are relentless… endless Facebook invites to endless small gigs, lots of talk about themselves. [Read more…]